Analytics
Department: Marketing
Promotion to this role is subject to availability.
Role Overview
Role Description
Provides data-driven insights that support marketing performance and decision-making. Translates raw data into actionable recommendations across channels and campaigns.
Interprets channel and campaign performance metrics accurately
Builds and maintains recurring dashboards and scorecards
Performs QA on tracking, tagging, and data sources
Understands attribution models (first/last touch, multi-touch)Identifies trends, anomalies, and optimization opportunities
Translates data into clear insights and recommendations
Partners with channel owners to inform decisions
Documents methodologies, assumptions, and definitions
Maintains data integrity and consistency across reports
Web analytics platform (e.g., Google Analytics)
Reporting & dashboards (e.g., Excel, Looker, Tableau)
Data querying or structured analysis tools (basic SQL or equivalent)
Communication tools (PowerPoint, outlook)
Key Skills & Competencies
Dashboard accuracy and uptime
Data request turnaround time
Insight adoption rate (% of recommendations acted on)
Tracking coverage and QA pass rate
Stakeholder satisfaction with reporting
KPIs
Role Development
Guidelines for Promotion into this Role
Beyond this Role
Common Next Roles
Senior Analyst/Analytics Manager
Similar Roles
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